Yu Ping Chuang's Portfolio

I Z O L A

A packaging design for IZOA while I was working with Aesthetic Movement.

Graphic Design, Packaging, Typography

2013
T I V O L I

TIVOLI is a hand-made boutique bath brand. The design is inspired by an idyllic lifestyle. I used tote as the material of packaging to show the rustic idea of the organic product. From the texture of the cloth the consumers are able the feel the idea of luxury bathing experience. The vintage inspired visual treatment also tells the history of the brand.

Branding, Packaging, Web Design

2012
S C H W A R Z W A L D

The goal of the project was to create a set of two chocolate flavors. The brand name “SCHWARZWALD” means black forest in Germany, which harmonizes with the two berry flavors. I applied a vintage print illustration from the Belgian painter Pierre-Joseph Redoute to indicate the exquisite taste of the products.

Branding, Packaging

2011
L U N A

The goal of the project was to design a set of two flavor bottles. I utilized the moon to represents time, which indicates the harvest season for grapes. The mysterious image of moon conveys the exclusive quality and stirs up a romantic feeling to the consumers.

Branding, Graphic Design, Packaging

2011
S E L F P R O M O T I O N

This is a self promotional piece to give as left behind after the interview for internship.

Branding, Graphic Design

2012
G R E E N T O G O

A Thesis Project

Art Direction, Branding, UI/UX

2013
P R A N Z O

The intention of the project was to design a pasta kit for two with pasta, cheese and tomato sauce. I utilized the concept of shelf display in the packaging. Once the product has been purchased, the customer would be able to keep the packaging as a container and reduce the time to search for the sauce for the pasta. After pulling out the drawer the consumer would have easy access to the pasta. I used hand written text and rusted texture to bring a handcrafted feeling to the product.

Packaging, Branding

2012
T O T E B A G

This is a personal project which shows the process of making the tote bag and the print.

Crafts, Graphic Design, Print Design

2012
I L L U S T R A T I O N

A series drawings of my tin boxes collection

Illustration

2011
P O S T E R

This is a notebook cover project I did with B&N at summer 2012.

Knowledge is the food of the soul by Plato
If you have knowledge let others light their candles at it by Margaret Fuller

Graphic Design, Illustration, Typography

2012
N O T E C A R D

Combining the icons that I did during my internship at Squat Design.

Crafts, Illustration

2012
N O T E B O O K

We all create for a living.

Art Direction, Typography

2012

Projects